“Trudy is an absolutely brilliant coach – deeply committed, non-judgemental, compassionate and competent. She helped identify my strengths, dreams and values which led me to revise key aspects of my professional and personal life. I benefitted greatly from the variety of her coaching techniques, from discussions and visualisation to embodiment and writing work. She has a magical ability to ask all the right questions at the right time – not always easy questions but deeply beneficial. On a practical level, I have discovered new things about myself and received an array of tools to explore my potential and growth. It has been a transformative and very enlightening time for me. Thank you!”
Marie-Louise Zervides, Classical Music Consultant
“Trudy Wright is a complete professional. Diligently objective and perceptive. She very quickly penetrates to the core of the issue and will aim for positive resolutions with nothing but the client’s interests at heart. I enjoyed our sessions enormously and took a lot a important stuff from them; mostly about what motivates me and my core values.”
A Music Professional
“In connection with our work with young emerging classical soloists, Trudy led a very inspiring and highly useful workshop. She offered a good mix of topics to discuss – both to-the-point, practical issues as well as more philosophical ones for the young artists to ponder over. The combination of Trudy’s intimate core knowledge of the music business – through her own practical experience as an ex-Director of a major London music agency – along with her professional training in coaching created a very sensitive and skillful approach and Trudy quickly gained the trust of the group. They all left the session with new ideas and inspiration – and immediately asking for more sessions in the future.”
JP, Crescendo Mentoring Programme, Norway
“Trudy was amazing at what she picked up on in conversation and made me question. I don’t know what made her lead me down those paths of thought but she hit the nail on the head each time. I was nervous coming to her because I am naturally a closed and guarded personality, but in our sessions she was kind, friendly and non judgmental which allowed me to vocalise thoughts I wouldn’t want to say in any other situations. I didn’t realise that a subtle change of thought here or there could make such a big difference to my professional work”.
MW, Music Industry Executive
“I approached Trudy for some coaching, and was very glad I did! I was at a juncture in my career where I needed someone to help direct my thinking and clarify what it is that I’m looking for. Trudy really helped me work out what my values are, what motivates me and how to work through things which hold me back as a human being (as opposed to ‘just’ a professional). The sessions were always engaging and thought-provoking. I’d encourage anyone who’s considering coaching to speak to Trudy.”
“Trudy tailors the coaching to adjust to your needs and to work in a way that suits you, and her experience and understanding of the music business is invaluable. She strikes a perfect balance between challenging your preconceptions, whilst keeping each session comfortable, creative and fun. I found it extremely helpful to step back and consider the bigger picture and the values that are important to me in my professional life and beyond, as well as to explore practical ways of keeping these in focus. As a result, I feel better equipped to work more effectively, feel more in control of my work and perhaps not be quite so hard on myself when things don’t go according to plan!”.
Music Industry Executive
“I recently completed a course of five sessions of coaching with Trudy. By the end I had a much clearer perspective on what direction I wanted my career to go in and what steps I needed to take in order to get there.
Trudy’s approach to helping me do this took into consideration all aspects of my life as opposed to just my professional life and so my goals are completely realistic and achievable.
Trudy totally revitalised my enthusiasm for my job.”.
MM, Promotion Manager
“I approached Trudy when I realised I wanted to make a change in my life, but not knowing what or how. Trudy helped me to focus on both professional and personal goals. I found Trudy inspirational, positive and warm. Trudy has the perfect balance of gentle support and encouragement, and pushing you to the limit when she feels you need it. I now feel mentally and physically prepared for whatever comes next with renewed confidence and a positive outlook. I would highly recommend Trudy”.
“I found the experience of working with Trudy extremely positive; I have come away with a new perspective and renewed energy to deal with the work issues where I felt stuck. Trudy is generous, warm, encouraging and fun, and creates a safe environment for the coaching to take place.”
JW, Music Consultant
“Trudy has been an encouraging and supportive coach. Our sessions have led me to become far more curious about my reactions and thoughts and this is helping in so many ways. Thank you.”
“Inspired by watching a session at the ABO [Association of British Orchestras] conference, I dipped my toe in for one session with Trudy: It was really important for me to make a good impression at a professional workshop that I was leading – and one which I was feeling a bit overwhelmed in preparing for. I don’t know how Trudy did it but our session moved seamlessly from a chat with an old friend, to me opening up about my personal goals and fears, to becoming very aware of what was really bothering me, to leaving with a tool box of tricks that gave me a sense of direction and renewed confidence – all of which paid off in spades on the day of the workshop. For anyone in the music industry considering coaching – I do think that Trudy’s professional and personal skills are enhanced by the depth of her experience in the music industry – she was able to get just right the balance of allowing me the time and space to find a way of expressing myself, then replaying back to me with an appropriate level of insightful context what I had been struggling to express. Really impressive – and I would have no hesitation in calling on her skills again and in recommending her to anyone. Thank you Trudy!”
PH, Royal Opera House
“Thank you so much for the session, Trudy, it was incredibly valuable. I wasn’t sure what to expect and was delightfully surprised”
RA – Artist Liaison (ABO∗ delegate)
“Thank you very much indeed for our fantastic Away Day. Everyone found it extremely beneficial and it is a great foundation upon which we can build our work together and as individuals on a day-to-day basis. You were so great with us, steering us in all the right direction to encourage the best possible results. You made everyone feel at ease and we look forward to working with you again in the future.”
London Promotion Team, Music Sales Group
“I have known Trudy since we were students together. When I decided to have some individual coaching with her, I was slightly concerned she “knew me” too well as a friend and that I would revert to my usual clowning-self in sessions. I didn’t. It was brilliant. Her manner and professional approach was warm and specific. So much so I invited her to engage with my team at Music Sales, the worlds largest independent music publisher. The team is tasked with promoting a wide range of music to the classical marketplaces. It’s challenging, and team work and communication around a shared vision are vital. We had a team session with Trudy to evaluate the big picture and agree and embed our mission and objectives in all. Trudy led an inspiring and often challenging session. The fluency with which she delivers advice and reasoning is impressive, as is her ability to work with a number of big personalities all at once. Since the session the team dynamic has changed for the better with a collectively more positive approach to the workplace, team work and the value of transparent and regular communication around the touch stone of agreed mission and objectives. Not only that, one team member has continued to work with Trudy on individual coaching which is having a very positive impact. We are also planning another team session for 2017. Have a go. It’s fascinating, fulfilling and fun!”
Gill Graham, European Promotion Director, The Music Sales Group
Director Chester Music and Novello & Co
“I greatly appreciate the positive and empowering sessions with Trudy. With a cool head and warm heart, Trudy listens with empathy and is a tremendous source of support for me. She has helped me to successfully figure out my own steps towards both personal and professional goals. Her vast experience in the music business is invaluable.”
“Prior to coaching I often felt stressed and anxious, but with Trudy’s positive encouragement and enlightened approach to life in the work place, I found the experience extremely beneficial. I would certainly pursue further coaching and recommend it to others.”
Andy H King
“I went into Trudy’s session not sure about where I was in my career and seeking some direction. After 30 minutes I’d found a moment to stand tall and look positively on everything I’d achieved, and gained a sense of purpose about where my next steps would take me. You can’t ask for more than that.”
NB, Music Programme Manager (ABO∗ delegate)
“It is the most valuable thing that I have experienced in my adult life. I am sad that it is over, but I realise that the reality of it is only just beginning.”
Kate Johnson, Promotion and Communications Director, Music Sales
“Coaching with Trudy has been the most beneficial professional development opportunity I’ve had in my career to date. I have learnt so much about myself over these past few months and Trudy has helped me develop new ways of handling situations and problems that sometimes I wondered if I would ever overcome. I am a stronger, more confident and self-aware person from my coaching experience with a new focus now on what is possible for me in my future.”
JL / Events Manager
“Trudy ran two sessions with our senior management team which we all found highly beneficial in developing our identity and performance as a leadership team. She is highly attuned to what is happening with the people in the room and is responsive to their needs and to different dynamics. Although it is early days, these sessions are already bearing fruit in terms of our ability to think and plan together more effectively”.
Susanna Eastburn, Chief Executive, Sound & Music
“I found the coaching experience [with Trudy] very helpful and empowering. The positive, affirmative approach gave me confidence, and even in the short time we had I think I learned a lot. Putting some actions in writing gave a sense of accountability which was an additional motivator. Overall it was a (too) rare but encouraging moment of self-reflection.”
ABO* conference delegate
“I found Trudy really easy to talk to. She is engaging and this made me comfortable to think and share openly. Within a short space of time I was able to reflect a little more about myself a little better. Trudy helped me see the wood for the trees that can so easily be lost with the challenges of managing people day to day.”
ABO* conference delegate
“I just wanted to thank you for the coaching session at the ABO on Thursday morning. I found it very useful indeed…… Many thanks once again for your time, it was inspirational!”
ABO* conference delegate
“Has it been 2 years since we started working together?! Wow. Coaching – You – have totally changed my life. I have loved the journey and the outcome. Thank you for guiding me.”
ED, Orchestral Touring Manager
“I worked with Trudy during a period of significant professional challenge. She was great at helping me progress my thinking and as a result, I’ve been able to identify and make many positive changes.”
Susanna Eastburn / Chief Executive, Sound & Music
“Trudy was a huge help in sorting out career direction and in untangling aims and ambitions short and long term. A careful listener she brings a wealth of knowledge and insight from her extensive experience in the business. She helped to crystallise goals and routes to them; from solid nuts and bolts advice to deeper unpackings of obstacles and reasons for them.”
TB / Musician
“I’ve had coaching before (albeit career coaching rather than personal coaching), but this was much better than previous experiences! Trudy is a very patient and understanding coach. Non-judgemental. Easy to talk to. She encouraged me to think about myself in a more positive light and identify all my positive attributes. Trudy is also straight talking, and happy to point out just how crazy some of the negative thoughts I have about myself really are!”
BL, Music Industry Executive
“The cliché would be to say that I didn’t know what to expect from my time with Trudy as a coach over the past few months. I would rather put it that I didn’t know what to expect from life during the same period. Having a break from work was an ideal opportunity to consider and reflect on my career and professional experience to date, and I also expected that the process would have an element of broader personal re-evaluation and reassessment.
The period of coaching coincided with some significant changes and upheaval in my personal life. Trudy helped me to work through to my own solutions and resolutions: by challenging me (in the best sense) more broadly, Trudy also led me towards the reflection on my career which I had anticipated. The latter would not have been possible, I suspect, without Trudy.
Ongoing success will require and be accomplished by ongoing commitment. The coaching process was not for me a ‘nice to have’, much more than that. Having tried to avoid a cliché at the start, forgive a bad joke to end: coaching is definitely not a luxury, nor is it free from duty.”
WB, Music Industry Executive
“I wasn’t entirely sure what to expect from coaching, but Trudy’s approach was really practical which was very helpful for me in my situation. I was certainly challenged at times, and pushed out of my comfort zone, but have come away with some real insights and tools to put into practice going forward. I found my coaching with Trudy to be really helpful and wouldn’t hesitate in recommending her to anyone.”
EB, Royal Opera House, Covent Garden
“Trudy is impartial, patient, encouraging, amusing, someone you feel very comfortable with. She gives 110% at all times, and she is inspiring and supportive and manages to get the best out of you without you even realising!”
Kate Johnson, Promotion and Communications Director, Music Sales
“Trudy has challenged me to reassess my approach to all aspects of life during a period of significant personal and professional change. She has focused particularly on those areas of life where the personal and professional meet, challenging me to reassess my work/life balance and to question many aspects of life which I had previously accepted as being non-negotiable, or beyond improvement. She has given me a safe space in which to explore different ideas and offered me new ways of thinking and problem solving. Her gentle probing, combined with not-so gentle challenges where necessary, is supported by clear-sighted observations, patience and good humour, helping me to approach the next phase of my life with far greater clarity and confidence.“
Susie York Skinner, CEO, Gabrielli Consort
“Trudy is a fantastic coach who created very personalized, tailored sessions that enabled me to step back from day to day issues giving me a far more positive perspective on my role”
Meg, Promotion Manager, Music Sales
* ABO (Association of British Orchestras)
Collaboration - Communication - Compassion